Marketing

Aligning people, process and technology to support marketing activities and improve marketing effectiveness is challenging. Aggregating and organizing content and data across disparate systems spread throughout the organization is often difficult and takes knowledge and expertise from multiple departments. Planning, budgeting and measuring are critical components to assure marketing dollars are being used effectively but can be difficult to track.

A single platform that allows marketers to…

• Plan and budget

• Create and develop programs and content

• Collect and store content and knowledge

• Fulfill and distribute content collateral via web, mobile, iPad and paper

• Measure and optimize performance

• Control the brand

• Create templates

• Leverage data

• Support multi-channel distribution