TransPromo is a transactional communication that blends a variety of data, color and images to increase the value of that communication.

A good example of a TransPromo opportunity is a bill. Historically a bills sole purpose was to collect payment from a customer by delivering that information (data) in a clear concise manner. This function is key to the success of any organization. By utilizing data streams OBRIEN combines the functionality of delivering a bill with additional benefits that add value to the communication.

Historically a cost center, the delivery and production of a bill can quickly become a profit center by utilizing “white space” on a bill for up-sell/cross-sell opportunities. These benefits are realized by allowing internal departments, partners or suppliers to use “white space” on the bill for advertising.

Leveraging data streams allows a biller to speak to their customer individually, increasing awareness of new products and services while strengthening the overall relationship with the client.

To achieve these TransPromo opportunities it is necessary to discuss Data Normalization and Control. This is the process of organizing data in a database and includes creating tables and establishing relationships between those tables according to rules designed by our clients.

OBRIEN has a proven track record of implementing successful billing solutions and our expertise will help guide you through the process of TransPromo to make your program a successful profit center.